My Resume

EDUCATION

Indiana University of Pennsylvania, Department of Communications Media

Master of Science in Strategic Communications                                                                  Graduated Aug 2024

Indiana University of Pennsylvania, Department of Communications Media

Bachelor of Science in Communications Media/Media Production                                                                              Graduated Aug 2023

Certificate in Photo and Digital Imaging                                                                                      Graduated Aug 2023

EXPERIENCE

Marketing and Communications, IUP, Indiana, PA

Associate Brand Manager                                                                                                                      May 2024 – Aug 2024

  • Monitored competitors and adjusted social media strategies accordingly

  • Utilized Asana to build content calendars and execute marketing campaigns

  • Analyzed data and audience insights, evaluating social media performance

 

Technology and Entrepreneurship Center, Indiana, PA

Associate Director of Marketing                                                                                                                       Apr 2023 – Dec 2023

  • Implemented marketing campaigns through Hootsuite and Meta ads

  • Defined brand strategy and guidelines with cross-functional teams

  • Composed press releases and social media content for distribution

 

Marketing and Communications, IUP, Indiana, PA

Student Worker in The Student Social Media Team, MarCom Department                                   Oct 2022 – May 2024

  • Produced social media content, resulting in a 30% increase in engagement

  • Created marketing content for 250 clubs and organizations for student recruitment

  • Wrote advertising copy for multiple social media ads and two television ads

 

Berger Rental Communities, Altoona, PA (211-unit rental community)

Leasing Consultant, Walton Heights                                                                                                               Dec 2018 – Dec 2021

  • Conducted market research to analyze customer demand and competitor pricing

  • Administered email and text marketing strategies to promote the 211-unit community

  • Initiated strategies that led to a 60% increase in positive customer reviews

TECHNICAL SKILLS

  •  Mastered Photoshop and Lightroom editing for mass photo production

  • Advanced in Adobe Rush, CapCut, and Adobe Premiere Pro for video editing

  • Experienced in social media marketing on TikTok, YouTube, X, Instagram, and Facebook

  • Proficient in graphic design using Canva and Adobe Illustrator

  • Intermediate experience using Sprout Social, Hootsuite, Asana and Slack

  • Highly rated in phone communication with clients, colleagues, and contractors

  • Proficient in AP style, grammar, and content editing

  • Experience in website building through Squarespace, Wix and WordPress