My Resume

EDUCATION

Indiana University of Pennsylvania, Department of Communications Media

Master of Science in Strategic Communications GPA: 3.8 - Graduated Aug 2024

Indiana University of Pennsylvania, Department of Communications Media

Bachelor of Science in Communications Media/Media Production GPA: 3.27 - Graduated Aug 2023

Certificate in Photo and Digital Imaging - Graduated Aug 2023

EXPERIENCE

Freelance, Templeton, PA

Creative Marketing Specialist                                                                                                                     Aug 2024 – Current

  • Produce training and promotional videos to support education and storytelling

  • Develop and execute targeted social media strategies to expand audience reach

  • Plan and manage nonprofit events, creative campaigns, and brand design projects

Marketing and Communications, IUP, Indiana, PA

Associate Brand Manager                                                                                                                      May 2024 – Aug 2024

  • Monitored competitors and adjusted social media strategies accordingly

  • Utilized Asana to build content calendars and execute marketing campaigns

  • Analyzed data and audience insights, evaluating social media performance

Department of Communications Media, Indiana, PA

Graduate Assistant                                                                                                                       Aug 2023 – May 2024

  • Prepare course materials and update lectures for 100+ undergraduate students

  • Assisted in curriculum development for 4 courses, increasing student engagement

  • Data input and processing for 60+ students securing internships to graduate

Technology and Entrepreneurship Center, Indiana, PA

Associate Director of Marketing                                                                                                                       Apr 2023 – Dec 2023

  • Implemented marketing campaigns through Hootsuite and Meta ads

  • Defined brand strategy and guidelines with cross-functional teams

  • Composed press releases and social media content for distribution

Marketing and Communications, IUP, Indiana, PA

Student Worker in The Student Social Media Team, MarCom Department                                   Oct 2022 – May 2024

  • Produced social media content, resulting in a 30% increase in engagement

  • Created marketing content for 250 clubs and organizations for student recruitment

  • Wrote advertising copy for multiple social media ads and two television ads

Berger Rental Communities, Altoona, PA (211-unit rental community)

Leasing Consultant, Walton Heights                                                                                                               Dec 2018 – Dec 2021

  • Conducted market research to analyze customer demand and competitor pricing

  • Administered email and text marketing strategies to promote the 211-unit community

  • Initiated strategies that led to a 60% increase in positive customer reviews

TECHNICAL SKILLS

  •  Mastered Photoshop and Lightroom editing for mass photo production

  • Advanced in Adobe Rush, CapCut, and Adobe Premiere Pro for video editing

  • Experienced in social media marketing on TikTok, YouTube, X, Instagram, and Facebook

  • Proficient in graphic design using Canva and Adobe Illustrator

  • Intermediate experience using Sprout Social, Hootsuite, Asana and Slack

  • Highly rated in phone communication with clients, colleagues, and contractors

  • Proficient in AP style, grammar, and content editing

  • Experience in website building through Squarespace, Wix and WordPress